The idea of SANN has been on my mind for a long time. I have always loved beauty. However, over the years I found myself overwhelmed by the endless stream of beauty “must-haves” with unpronounceable ingredients all deemed necessary to look ‘beautiful’.
I founded SANN, which means true, real and genuine in Swedish, as a beauty brand to complement the lifestyles of modern consumers like myself. An intentional edit of multifunctional makeup essentials using the highest quality ingredients I could find.
Instead of overwhelming routines, constant product launches, and an unhealthy obsession with anti-ageing (a term that shouldn't even exist), SANN exists as an antidote to this oversaturated world of beauty.
Beauty is more than how we look. Let’s redefine our perception by focusing on what makes us truly beautiful. I'm constantly inspired by women who exude confidence, femininity, intellect and inner strength. SANN is a celebration of them and, at our core, we are about uplifting and supporting women and girls globally. That’s why for every product sold, we fund a Day of School programme in partnership with CAMFED. This permanent charity initiative is very close to my heart.
I welcome you to embrace our SANN philosophy, experience our makeup and join this community of like-minded women!
With much love,
Yuliya Tertilova-Kristell
Founder of SANN
Low-Maintenance Beauty
Getting ready shouldn’t feel like a chore. Our intentional collection of flattering, versatile shades cuts out choice fatigue and delivers an all-in-one solution for lip colour and care. A nourishing treatment that's easy to apply wherever you are and a joy to wear. SANN brings you skincare-infused essentials to uncomplicate your makeup bag.
Read our EthosMade for Living
SANN is more than makeup: it is a lifestyle, a feeling, a vibe. We believe life should be celebrated at every opportunity. Our intention is to provide an edit of multifunctional products to complement modern living and highlight your natural radiant glow. Easy to use, no expertise needed and a streamlined routine = more time to enjoy life.
Shop the collectionPositive Impact
Uplifting women and girls globally is deeply meaningful to us, which is why for every product sold, we fund a Day of
School programme through our partnership with CAMFED. This covers one day's equivalent cost of everything a girl needs to attend school (from school fees, books and uniforms to sanitary pads).
The sann beauty community
